How Do You Roll Restaurant Shark Tank

Ever wondered what it's like to roll with the sharks? No, we're not talking about the ocean's top predators, but the investors from the hit TV show, Shark Tank! Today, we're diving into the world of How Do You Roll?, the sushi burrito joint that had the sharks biting.

From Food Truck to Shark Tank

Picture this: It's a sunny day in San Diego, and a food truck rolls up, serving up something you've never seen before - a sushi burrito. That was the humble beginning of How Do You Roll?, the brainchild of Shark Tank contestant, Yuen Yung.

Yuen, a former software engineer, traded in his desk job for a food truck, serving up his unique take on sushi. His creations were a hit, and soon, he was rolling in customers. But Yuen wanted more - he wanted to swim with the sharks.

The Pitch

In 2016, Yuen found himself in the Shark Tank, ready to pitch his sushi burrito empire. He walked in with confidence, rolling in a giant sushi burrito for the sharks to sample. The sharks were intrigued, and the tasting began.

The sharks loved the unique combination of flavors and the convenience of the sushi burrito. But they also saw the potential for growth. Yuen was asking for $300,000 for a 10% stake in his business, valuing it at a cool $3 million.

Biting Back

The sharks were ready to bite, but they had some questions. Kevin O'Leary wanted to know about the competition. Yuen, quick on his feet, replied that while there were plenty of sushi places, none offered the convenience and uniqueness of his sushi burritos.

Barbara Corcoran was impressed with Yuen's growth - he had gone from a food truck to three brick-and-mortar stores in just two years. But she wanted to know about the profit margins. Yuen revealed that his sushi burritos had a 70% profit margin, making the sharks' eyes widen.

How Do You Roll? Sushi Restaurant Shark Tank Season 4

The Deal

The sharks were ready to make a deal. In the end, it was Robert Herjavec who bit, offering Yuen $300,000 for a 20% stake. Yuen, knowing the value of his business, counteroffered at 15%. Herjavec agreed, and the deal was made.

But the deal came with a twist. Herjavec wanted to be more than just an investor - he wanted to be a partner. He wanted to help Yuen expand, not just in San Diego, but nationwide.

Rolling Nationwide

With Herjavec's investment and expertise, How Do You Roll? started rolling nationwide. They opened new stores, expanded their menu, and even started offering catering services. Their unique sushi burritos were a hit, and the business was booming.

Today, How Do You Roll? has stores in over 20 states, serving up their delicious sushi burritos to hungry customers. And it all started with a food truck and a dream.

So, the next time you're craving a sushi burrito, remember the tale of How Do You Roll? and their shark tank adventure. And who knows, maybe you'll be inspired to roll your own entrepreneurial adventure!