Genesis Dealer Network Size Vs Bmw Us
Alright, picture this: you're in the market for a new ride, and you've got two heavy hitters on your radar - Genesis and BMW. You're thinking, "Which one's got the bigger deal...
Alright, picture this: you're in the market for a new ride, and you've got two heavy hitters on your radar - Genesis and BMW. You're thinking, "Which one's got the bigger dealer network? Should I go for the Korean upstart or the German stalwart?" Well, buckle up, 'cause we're about to dive into this like a kid in a candy store.
Genesis: The New Kid on the Block
Genesis, you might say, is like that cool new neighbor who just moved in. Everyone's curious, and they're making quite the impression. They've been around since 2015, but they're already causing a stir. Their dealer network, well, it's like their guest list at a party - growing by the day. As of now, they've got around 400 dealers across the US, and they're not slowing down. That's like having 400 friends invite you to their birthday parties - who knows what kind of cake you'll get!
Now, you might be thinking, "400 dealers? That's nothing to sneeze at, but it's not exactly a BMW-sized network." And you'd be right. But remember, Genesis is still the new kid. They're like that underdog in a sports movie - they might not have the most experience, but they're hungry, and they're learning fast.
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BMW: The OG Party Host
BMW, on the other hand, is like the grandpa of the car world. They've been around since 1916, and they've got the dealer network to prove it. With over 340 dealers across the US, they're like the host of the biggest, most exclusive party in town. They've got the experience, the reputation, and the network to back it up.
But here's where it gets interesting. BMW's dealer network might be bigger, but Genesis' dealers are selling more cars per location. It's like having a smaller party with more guests per room - more intimate, more action. According to GoodCarBadCar, Genesis dealers sold an average of 126 cars in 2020, while BMW dealers sold around 75. That's like having a party where everyone's dancing and having a great time, versus a party where people are just standing around, chatting.
Surprising Facts: Because Why Not?
Now, let's throw in some curveballs. Did you know that Genesis dealers are actually making more money per car than BMW dealers? It's like finding out that the new kid down the street is making more money than your grandpa - who knew? According to Automotive News, Genesis dealers made an average of $2,500 per car in 2020, while BMW dealers made around $1,500. That's like finding out that the new kid's lemonade stand is making more money than your grandpa's fancy restaurant.
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And here's another shocker - Genesis dealers are selling more cars than BMW dealers in some states. That's like the new kid winning the school election - it's not supposed to happen, but it just did. In states like California, New York, and Texas, Genesis dealers are outselling BMW dealers. It's like the underdog just scored the winning touchdown.
So, Who Wins?
Alright, so who's the winner here? Well, it depends on what you're looking for. If you want a bigger, more established network, BMW's your guy. But if you want a more intimate, high-selling experience, Genesis might be your new best friend. It's like choosing between a big, extravagant party and a smaller, more personal gathering - both have their perks.
At the end of the day, it's not about who's bigger or better - it's about what you want. So, go out there, test drive a car, and see which party you want to join. And remember, no matter what, you're the guest of honor in this car-buying adventure.